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(MEDIA) READ: Movie Theaters Cut Listings From Newspapers…

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newspaperSource: The huffington Post

KANSAS CITY, Mo. — Filmgoers who have long turned to the local newspaper to find theaters and show times for movies may have to start looking elsewhere as theater chains rethink the value of paper and ink in a digital age.

The top two U.S. chains, Regal Entertainment Group and AMC Entertainment Inc., have begun in recent months to reduce or eliminate the small-type listings showing the start times for movies at individual theaters. Theaters typically must pay newspapers to print that information.

Looking to cut costs, the theater chains are instead directing consumers to their Internet sites or third-party sites, like Fandango, Moviefone or Flixster, which offer those listings for free and make money from the fees they charge for selling advance tickets to movies. Many of those sites also feature film reviews and movie trailers.

The effort may be gaining some traction, as U.S. Internet traffic to AMC’s Web site rose 21 percent in July compared with a year ago, according to comScore Inc., while visits to Regal’s Web site were up 18 percent.

The Newspaper Association of America doesn’t track revenue that newspapers generate from print movie listings, but believes the amount is relatively small. Yet every dollar counts as newspapers are forced to cut staff, reduce the frequency of print editions or even close completely amid the recession. Read More

Written by dnnnewshound

August 21, 2009 at 3:49 pm

Posted in Economy, Media

Tagged with ,

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